Business Driven Information Systems

Business Driven Information Systems

Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this ...
Game Theory: An Introduction

Game Theory: An Introduction

This comprehensive textbook introduces readers to the principal ideas and applications of game theory, in a style that combines rigor with accessibility. Steven...
Marketing

Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers c...
Fundamentals of Information Systems

Fundamentals of Information Systems

Gain a solid understanding of today's fundamentals of information systems with the most current, concise overview -- FUNDAMENTALS OF INFORMATION SYSTEMS, 7E. Th...