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Free Innovation (MIT Press)

Free Innovation (MIT Press)

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free in...
Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral...
Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage wi...