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Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral...
Marketing In Less Than 1000 Words

Marketing In Less Than 1000 Words

Now over 40,000 downloads worldwide!A book on marketing you can read in 15 minutes flat.In under 1000 words we explain the major principles of successful market...
Personality Marketing

Personality Marketing

Do you struggle to stand out in a crowded marketplace? If so, join the club. Millions of business owners, salespeople and entrepreneurs are in the same boat....
Marketing

Marketing

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in ...