Marketing Management

Marketing Management

Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core co...
Account-Based Marketing For Dummies

Account-Based Marketing For Dummies

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is her...
Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage wi...
Marketing Management

Marketing Management

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired...