Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.
Details Services Marketing: People, Technology, Strategy, Canadian Edition
|Title||Services Marketing: People, Technology, Strategy, Canadian Edition|
|Release Date||22nd Apr 2007|
|Publisher||Pearson Education Canada|