Services Marketing: People, Technology, Strategy, Canadian Edition


Services Marketing: People, Technology, Strategy, Canadian Edition

Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.

 

 


Details Services Marketing: People, Technology, Strategy, Canadian Edition

Title Services Marketing: People, Technology, Strategy, Canadian Edition
AuthorChristopher Lovelock
Release Date22nd Apr 2007
PublisherPearson Education Canada
ISBN-100131879286
EAN9780131879287
FormatPaperback
LanguageEnglish
Pages672 pages
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