Search Marketing Strategies (Emarketing Essentials)


Search Marketing Strategies (Emarketing Essentials)
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Details Search Marketing Strategies (Emarketing Essentials)

Title Search Marketing Strategies (Emarketing Essentials)
AuthorJames Colborn
Release Date7th Oct 2005
PublisherRoutledge
ISBN-100750666188
EAN9780750666183
FormatPaperback
LanguageEnglish
Pages234 pages
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