Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Details Search Marketing Strategies (Emarketing Essentials)
|Title||Search Marketing Strategies (Emarketing Essentials)|
|Release Date||7th Oct 2005|