Marketing Research: Methodological Foundations (with InfoTrac®)


Marketing Research: Methodological Foundations (with InfoTrac®)
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

Details Marketing Research: Methodological Foundations (with InfoTrac®)

Title Marketing Research: Methodological Foundations (with InfoTrac®)
AuthorGilbert A. Churchill
Release Date29th Apr 2004
PublisherSouth-Western College Pub
ISBN-100324201605
EAN9780324201604
FormatHardcover
LanguageEnglish
Pages720 pages
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