Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Details Marketing Research: Methodological Foundations (with InfoTracÂ®)
|Title||Marketing Research: Methodological Foundations (with InfoTracÂ®)|
|Author||Gilbert A. Churchill|
|Release Date||29th Apr 2004|
|Publisher||South-Western College Pub|